Thesis, data, pilot cases.
How we think about GolfStay, what we found when we audited the industry, and how our first hotels and agencies use it.
- IAGTO25 Apr 2026
The IAGTO standard and why we build for it
IAGTO isn't just an agency association. It's an operational standard defining how hotels, courses, and agencies talk in golf travel. We built GolfStay to speak it natively.
Luis Borho · Founder4 min read - Agencies22 Apr 2026
FIT vs groups: two agency models, one platform
Golf travel agencies run two almost opposite models: individual FIT and coordinated groups. We worked with six IAGTO agencies on where the bottlenecks are and how GolfStay solves them.
Equipo GolfStay · Product · Agencies5 min read - Pilot case19 Apr 2026
How Oliva Nova turned golf into a direct revenue channel (pilot case)
Oliva Nova Beach & Golf Hotel was our first production pilot. Four months in, golf accounts for 18% of revenue and 100% of combined bookings flow through GolfStay without manual intervention.
Equipo GolfStay · Product6 min read - Data15 Apr 2026
The gap between hotel PMSs and golf tee-sheets, in data
We audited 14 golf-resort hotels and 22 partnering courses. Here's what we found: how many systems, how many emails, how many coordination hours, how much falls through the cracks.
Equipo GolfStay · Product5 min read - Thesis12 Apr 2026
Why golf travel in Europe needed GolfStay
Golf isn't a hotel amenity — it's the reason for the trip. Tech assumes the opposite. The structural gap, and why we decided to build the missing infrastructure.
Luis Borho · Founder7 min read